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AI in Education
AI-supported teaching, assessment redesign, academic integrity, authorship, courseware, and learning design.
Assistant Professor · AI Researcher · Consultant
Matthew
Schonewille
I study and design practical approaches to artificial intelligence in education, business, case writing, assessment, authorship, and human-centered learning.
About
Human-centered AI for teaching, learning, and organizational practice.
I bring together business education, AI pedagogy, entrepreneurship, marketing, web strategy, and applied research.
mschonewille@redeemer.ca
Redeemer University
McMaster MTEI
Nipissing PhD student
Academic rank and status
Assistant Professor of Business, tenure-track, Redeemer University.
Education
- PhD in Education, Nipissing University, expected 2029
- Master of Technology Entrepreneurship & Innovation, McMaster University, 2018
- Bachelor of Education, Redeemer University College, 2010
- Bachelor of Arts — Honours, McMaster University, 2008
Teaching appointments
Redeemer University, McMaster University, Fanshawe College, Niagara College, Sheridan College, and Mohawk College.
Professional background
Owner of M. Schonewille Consulting; founder of multiple AI, education, publishing, SEO, and web projects; former Director/CEO of Eagleye Photography Inc.
Core work
What I focus on
My work translates AI disruption into usable educational frameworks, research outputs, workshops, tools, and business practices.
02
Case Writing
Generative AI for case development, teaching notes, case analysis, classroom discussion, and instructor-centered design.
03
Business & Marketing
Marketing communications, data analytics, entrepreneurship, digital marketing, web strategy, SEO, and innovation.
04
Consulting
AI integration, strategic website management, EdTech, prompt strategy, training, and digital transformation.
Ventures and platforms
Built around AI, writing, cases, and learning
Current and past ventures include AI training, writing analysis, case publishing, prompt resources, SEO tools, tutorials, and digital consulting.
AI Training 101
Training resources and learning experiences for educators, professionals, and organizations adopting AI tools.
Writing Analysis
A writing-focused initiative supporting clearer structure, revision, communication, and AI-informed writing practice.
TWC Publishing
Case studies, teaching resources, prompt books, and professional publications for instructors and learners.
ChatGPT Prompts
Prompt resources for practical AI use in education, marketing, SEO, content development, and learning.
SEO Simulator
Applied tools and resources focused on search, optimization, web strategy, and digital marketing practice.
Publications
Selected peer-reviewed and professional writing
Recent work examines AI-augmented assessment, human-centered AI use, instructor-centered case generation, AI-generated case studies, artificial intimacy, consumer behaviour, AI in marketing, and emerging work on AI pedagogy, preservice teacher education, and human-centered AI design.
Working Papers
2026
From AI Literacy and Fluency to AI Pedagogy: A Practitioner Design Study of the AI Project Canvas
Working paper presenting the AI Project Canvas as a planning tool for thoughtful, ethical, and pedagogically responsible artificial intelligence use in education.
Working Paper→
2026
Human-AI Augmented Instructional Design for Case-Study Assessment
From generic application to course-specific judgment. A practitioner design study of AI-supported assessment question pretesting and redesign.
Working Paper→
Selected Publications
2026
When AI use is not simply generation: The GOPA Framework as a shared vocabulary for human-centered AI in education
Canadian Journal of Educational and Social Studies, 6(4), 113–133.
2026
From generic application to course-specific judgment
A practitioner design study of AI-augmented assessment question redesign. Manuscript submitted.
2026
Instructor-centered case generation with GenAI
Journal of Ethics in Entrepreneurship and Technology. With D. Figueiredo.
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2026
Curating truth or simulating thought?
The ethics of AI-generated case studies in business education. Journal of Ethics in Entrepreneurship and Technology, 6(1), 4–16.
Published Framework→
2026
Synthetic relationships and artificial intimacy
An ethical framework for evaluating the impact of generative AI on community. Journal of Ethics in Entrepreneurship and Technology, 6(1), 56–70. With M. Jones.
Published Framework→
2025
Consumer behaviour and AI
Book chapter in AI in Marketing: Applications, Insights, and Analysis, Routledge. With V. Asatryan.
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Original frameworks
Conceptual tools for AI judgment
These frameworks support ethical, pedagogical, and relational decision-making when educators and organizations use generative AI.
GOPA Framework
Generation, Organization, Personalization, and Analysis. A human-centered vocabulary distinguishing AI-centered production from human-centered augmentation.
Curated Authorship Model
A four-phase model for ethical collaboration between educators and generative AI, emphasizing AI narrative generation, human curation, collaborative iteration, and ethical accountability.
4W’s Ethical Framework
A reflective framework asking what educators gain, lose, stop practicing, and newly access through AI-mediated pedagogical design.
REAL Framework
Retained, Eroded, Atrophied, and Leveraged. A framework for evaluating the relational and community-level impacts of generative AI, synthetic relationships, and artificial intimacy.
Recent presentations and speaking
Keynotes, workshops, panels, broadcasts, and conference presentations
A full recent record of invited keynotes, academic presentations, professional development workshops, conference sessions, panels, lectures, and media appearances related to AI, education, case writing, authorship, academic integrity, and business education.
Invited Keynotes
“AI in the World of Case Studies”
Completed keynote presentation, KCC MEA Annual Case Conference, El Khazindar Case Center, Cairo, Egypt, November 16–17, 2025.
“Reimagining the Case Method in the Age of AI”
Invited Keynote, El-Khazindar Business Research and Case Center Conference, Cairo, Egypt, November 16–17, 2025.
2026
“Curating Meaning in the Age of AI: Authorship, Ethics and Self Governance in AI-assisted Teaching and Learning”
Symposium for Teaching in the AGE of AI, Wilfrid Laurier University, March 26, 2026.
2025
“Case Studies Reimagined: Generating Case Studies with AI”
McPherson Institute for Teaching & Learning, McMaster University, 2025.
“Reimagining the Case Method in the Age of AI”
Invited Keynote, El-Khazindar Business Research and Case Center Conference, Cairo, Egypt, November 16–17, 2025.
AI Integration Workshop
Executive MBA, DeGroote School of Business, McMaster University, 2025.
“Learning the Language of AI”
Specialty workshop, Edvance Annual Gathering, Ancaster, Ontario, October 31, 2025.
“Education in an AI World”
Workshop, Edvance Annual Gathering, Ontario, October 30, 2025.
“Integrating AI into Education”
Presentation, Compass Reformed Educators Convention, Ontario, October 24, 2025.
AI Foundations; AI-Powered Research; AI in the Sales Cycle
Invited virtual presentation series, Praxar, 2025.
“AI in Education”
Professional development workshop, Hamilton District Christian High School, Hamilton, Ontario, February 14, 2025.
2024
“AI-Driven Case Writing Strategies”
Invited presentation, Case Research & Writing Group, Harvard Business School, 2024.
“How to Integrate AI into Education”
Full-day specialty workshop, Edvance Annual Gathering, Ontario, October 25, 2024.
“How to Integrate AI into Education”
Workshop, Edvance Annual Gathering, Ontario, October 24, 2024.
“AI Case Writing Prompt Expert — Opportunities and Risks”
Panel discussion on the case method and AI, The Case Centre, Cranfield University, United Kingdom, 2024.
“Exploring AI-Generated Case Content Strategies: Innovative Applications for Faculty”
Presentation, The Case Centre’s Members’ Case Forum, Cranfield University, United Kingdom, 2024.
“Academic Integrity in the Age of AI”
Presentation, Teaching & Learning with AI Conference, University of Central Florida, 2024.
“Exploring AI-Enhanced Course Content Creation: Innovative Strategies for Faculty”
Presentation, Teaching & Learning with AI Conference, University of Central Florida, 2024.
“ChatGPT in Education”
Lecture/speech, Conestoga College, Ontario, 2024.
“AI Training 101 — ChatGPT in Education”
Lecture/speech, Fanshawe College, Ontario, 2024.
“Will the Future of AI Cast Doubt on Our Realities?”
Radio broadcast, CBC, 2024.
2023
“Prompt Engineering for Meaningful Conversations”
Lecture/speech, Mohawk College, Ontario, 2023.
“ChatGPT — AI in Education”
Lecture/speech, Redeemer University, Ontario, 2023.
“ChatGPT and Institutions”
Lecture/speech, Lambton College, Ontario, 2023.
“ChatGPT and Case Generation”
Lecture/speech, Douglas College, British Columbia, 2023.
“AI in Education”
Lecture/speech, Association of Canadian Business Schools, Ontario, 2023.
“ChatGPT — The Great Debate”
Lecture/speech, McPherson Institute for Teaching and Learning, McMaster University, Ontario, 2023.
Teaching and service
Courses, committees, and academic contribution
Courses taught
- Data Analytics
- Marketing Communications
- Introduction to Marketing
- Introduction to Management
- Strategic Website Management
- Web Design for Optimization
- Digital Marketing
- Google Analytics
- Entrepreneurship and Innovation
Academic service
- Peer reviewer, Journal of Ethics in Entrepreneurship and Technology
- Reviewer, Canadian Scholars Publishing and Routledge/Taylor & Francis
- Research and Ethics Board Committee, Redeemer University
- AI Advisory Committee Expert Panel, McMaster University
- Conference proposal reviewer, AI Teaching and Learning Conference
Contact
Let’s start a conversation.
Feel free to contact me for keynotes, invited talks, workshops, faculty development, consulting, case-writing support, research collaboration, or institutional conversations about AI in teaching and learning.
Focus
AI in education, case writing, academic integrity, business education, consulting, and speaking.
Based in
Ontario, Canada
Ideal inquiries
Conferences, workshops, faculty training, executive education, and collaborative projects.